The mobile app marketplace has reached its peak and consequently, the competition is high. Every new innovator is bound to find app marketing a challenge. Among so many apps, explaining how your app is useful and unique won’t be an easy task. So, the question arises – How to boost mobile app installations and maximize … Continue reading “How to Promote a Mobile Application to Increase the Number of Installations?”
If your mobile application has a high download rate, it doesn’t mean that it will bring you money. Nowadays, brands spend vast sums on acquiring users, yet getting a user is only one part of tough work. Once users got interested in your products, you have to know how to engage and retain them. Yes, … Continue reading “How To Increase User Engagement For Your Mobile App”
With the rising growth of smartphone apps on both Android and iOS platforms, it’s become harder for users to pick out the cream of the crop. No matter who your target audience is or what category your application belongs to on the app store, user-generated content (UGC for short) can help it truly stand out. … Continue reading “How to Take Your App’s UGC to the Next Level”
Being in the marketing sector often means calling out for the unusual. You need your idea or the product to make some noise, and this doesn’t come easy. Your product must resonate with the public to avoid failure. This brings us to an important part of the discussion, that is, the likelihood of failure. While … Continue reading “Rules are meant to break! 6 ways to market your app in an unusual way”
Once a year Messapps, together with the NYU, selects the best startup ideas in the mobile industry so that our team would help the startup develop an app. We do not ask for students to be experts in coding or tech geeks, either. It is important for them to understand business & management processes, though. … Continue reading “Mission Apposible 2018: best practices”
So, you’ve finally finished creating your mobile app. Congratulations! Now, comes the uphill battle—marketing it. Crafting and fine-tuning your app can be equally as important as digital marketing you do for it. As the number of smartphone owners increases, so do the number of apps out there. Most businesses have taken note of that and … Continue reading “10 Powerful Digital Marketing Tricks to Leverage App Reputation”
Any kind of application your launch in 2019 is a launched business — just like a rocket, it is either gonna fly to the moon or stay on Earth forever. In this article, we decided to help you with the best ideas on how to avoid your app failing on AppStore or Google Play after … Continue reading “How to Make Sure Your App Does not Fail After Launch?”
There is nothing more frustrating than waiting for a package, but many e-commerce companies seem to forget this. Customers can easily become frustrated if products they have ordered online do not arrive quickly, and this is a common source of negative user feedback for many e-commerce companies. From the company’s perspective, such negative feedback can … Continue reading “How To Keep Users Aware Of Delivery Status”
When launching a new app, it is likely that you will pay attention to one metric above all others: the number of downloads you generate. Generating downloads is about far more than simply building a killer app. If no-one knows that your app is out there, or if they can’t find it easily, you are … Continue reading “5 Marketing Tactics to Generate App Downloads”
Picture this: you and your team have just developed a great app. You’ve completed the necessary testing, and you’ve fixed every issue with the app. The hard part is over, and your app is finally ready for launch. All that’s left is for you to send out a product launch email to announce your new … Continue reading “4 Email Marketing Strategies for Your App Launch”
Walk down any street. Sit on any metro. Step into any cafe, bar, museum, supermarket, or park. What will you see? Dozens of people engaged with their mobile devices, catching up with the latest news, chatting with their friends, answering emails, or checking out what’s going on with their favorite brands. We are living in … Continue reading “Why An App Must Be Part of Your Brand”
In the early 1900’s a “brand” was simply a logo attached to your business. At the turn of the millennium, a brand become a more abstract concept: it became an idea, packed with feelings people could relate to your company. Branding was now associated with stories, experiences, and memories that evoked a breadth of emotions. … Continue reading “How to Build a Great Digital Brand”