Neilson is a global information measurement company that analyzes the markets for television, media, online intelligence and mobile media. They have a presence in one hundred countries with headquarters in New York. Neilson themselves have released an app approximately in the last year which lists the top ten products or services in particular categories. Through … Continue reading “App Trends Analyzed By Neilson”
You got their attention, you got them to download your app, how do you keep them coming back? App user retention is vital for the health of your app business. You want users to be satisfied with their experience enough to keep using the app so your app can prove to be effective in its … Continue reading “4 Strategies to Increase App User Retention”
There are several tactics of App Store Optimization. One strategy to optimize your app on the App Store is to use your app category listing effectively to lift your app to the top of the search. With the new iPhone, the iOS 8 App Store has introduced subcategories to every one of their current 24 … Continue reading “App Store Optimization: Categories and Subcategories”
The Apple App store offers more than 1 million apps for the iPhone, iPad and iPod touch in 155 countries around the world. Moreover, there are 950,000 applications available for download on Google Play. There is no denying the high level of competition in the app world. Therefore marketing is vital for the launch of … Continue reading “The Importance of Mobile App Marketing”
An average iOS phone is said to have 48 apps downloaded in the United States. This means marketing for your app doesn’t end at the download. Keep your users coming back by keeping your app relevant and up to date with trending themes, features and other attractive app elements. Understand your consumer audience and look … Continue reading “How to Keep Your App Relevant”
The new app SOMEBODY by Miranda July has caught the attention of the technology, art, and fashion world. Just in the past few weeks, the app has been discussed in articles by the New Museum website, the BBC, and W magazine. The app is a social media app that provides a chat service. The general … Continue reading “An Emerging Alternative Category of Apps”
In our last post we discussed the pros and cons of free and paid apps. Today, we want to discuss freemium apps. Freemium apps are free apps featuring in-app purchases, allowing great potential for app monetization. Because ads generate most of their profit by being clicked on, they are not a dependable option for app … Continue reading “Freemium Magic in App Monetization”