Mobile apps and mobile websites both benefit the modern marketer. In previous years, however, experts have debated the impact of selecting one over another. Marketing strategies take time to fully form, and not every business impacts customers through multiple channels. Since 2014, mobile apps have dominated the industry. That said, they aren’t exactly superior to … Continue reading “Mobile App or a Mobile Website?”
Nowadays, 99.6% of all smartphone apps run on either iOS or Android. The two basis businesses build apps on is: using them as a channel to raise brand awareness, or the app being the business in itself. It’s important to distinguish between these two as what you choose could either save you money or trouble. … Continue reading “App Development: Native vs. Hybrid”
Whether they build their own or purchase an existing VPN server, this cybersecurity measure is essential for developers. Customers will feel safer, and you can rest assured that data and intellectual property is protected. How Does a VPN Work? A Virtual Private Network, otherwise known as a VPN, works by routing your device through a … Continue reading “Why Developers Need a VPN”
Ever since smartphones and stable internet connection became the global norm, customers’ standards have evolved in terms of UX expectations. Whether you work as a SaaS developer or have your own business app available on smartphone stores for people to use, localization can help you attract an even bigger audience. According to Upwork, 72% of … Continue reading “The Ultimate Guide To Mobile App Localization”
Mobile application industry is growing immensively fast. Did you know, that according to Statista, app revenue is planned to value up to 189 billion dollars in 2020? We at Messapps believe that every business must be ready for such an opportunity to raise extra profits – that is why we decided to share some of … Continue reading “Mobile App Development Trends For 2019”
According to the Pearson Student Mobile Device Survey, 78% of elementary school students claim that they “regularly” use a tablet. With the younger students, tablets seem to be the device of choice but the favor shifts as you go upgrade levels. With decreased tablet use comes increased smartphone use at 82% of high school students … Continue reading “Education is Now Mobile”
As every good app developer knows, apps exist to solve specific problems. The past decade or so has seen countless apps arise to become completely essential for a massive range of everyday tasks, professional situations, or for entertainment purposes… and even more fall by the wayside to be forgotten, or to be quickly rejected by … Continue reading “When Your App Features are ‘So Extra’”
The world of business is an ever-turning, ever-changing, and ever-evolving one. Those of us old enough to remember the world before the changes that the advent of the internet brought about, will remember business being, well, considerably slower than it is today. However, with the rise of the web came a remarkable level of adaptability … Continue reading “Why Your Business Needs an App”
Coffee shop apps are really taking off right now. Up and down the country, and elsewhere around the world, savvy cafe owners are exploring the possible potential of offering their customers an app with which to enhance their coffee experiences and reaping the rewards which come with them. Simple, elegant, logical, and effective, they’ve become … Continue reading “Essential Features of Successful Coffee Shop Apps”
There are few things we love more than creating custom apps for our clients. Thanks to our expertise and experience, we’re always being asked to flex our creative muscles, allow our imaginations to run riot, and implement the latest trends and ideas into our app designs. However, even for seasoned professionals like us, there’s a … Continue reading “How to Find Inspiration for App Design”
Let’s start off with an undeniable truth: there are plenty of times when app development can be very, very challenging indeed. The industry is constantly changing and evolving, new technologies and innovations mean app developers must continually be on our toes and ahead of the curve, and there’s also the ever-present reality unexpected surprises, last … Continue reading “App Development: What Can Go Wrong And How Make It Right”
If you’ve ever worked in app development, then the following situation is probably more than a little familiar to you. A client has called or got in touch via email, with grand ideas about a new app which will help them reach a wider audience, and greatly encourage engagement among their target customer base. They … Continue reading “How Much Does App Development Cost”