Learn how to gauge the value of an app on today’s market! How are apps valued? Both an app’s time-on-the-market and its overall userbase share a…
Working on over hundreds of apps User Lifetime Value (LTV) is the measure of a user’s worth over a period of time. It helps determine the quality of your users. Even if a user doesn’t prove his value to the company directly by spending money on in-app purchases, they could still be of high-value if … Continue reading “User Lifetime Value”
Despite their impressive pace, for the past two decades, the expansion rate of both the Google Play Store and the Apple App Store has yet to show any indications of slowing down. The app market’s evolution seems justified, given the increase in demand for smartphone technology worldwide. As of now, 79% of mobile phone users own a smartphone, and … Continue reading “The App Store: A Comprehensive Analysis”
One of the most frequent questions we get is regarding one of the most important decisions an app owner must make – how to make money with your app. In this first post of our “App Monetization” series we will discuss the first decision you will have to make: Should I make my app free … Continue reading “Free vs Paid Apps”
Restaurant apps are notorious for frozen payment transactions and horrific user accessibility. It’s a shame because a recent survey shows that 46% of users report that apps/websites with easier navigation would make them feel more comfortable with finishing a payment transaction. In 2015, total app revenue amounted to a total of 89.17 billion dollars. How can your business tap … Continue reading “3 Easy Ways To Improve Your Restaurant’s App”
Every app founder dreams of going viral — but figuring out how to reach your first million users takes more than just luck. It takes strategy, consistency, and a product people truly want. At MessApps, we’ve worked with countless startups, including Vola Finance, and we know what it takes to scale a product from launch … Continue reading “How to Reach Your First Million Users — Real Strategies That Work”
The app development process is more than just coding — it’s a journey that transforms your big idea into a product people love (and actually use). Whether you’re a first-time founder or a seasoned entrepreneur, understanding the full app development process is key to launching a successful product that stands out in today’s crowded market. … Continue reading “The App Development Process: From Idea to Launch (and Beyond)”
Have you ever downloaded a new app, only to be bombarded with a series of pop-ups asking for access to your photos, location, contacts, microphone, and more? You’re not alone — and you’re probably wondering why do apps need all these permissions? Understanding app permissions is crucial for protecting your privacy and knowing which apps … Continue reading “Why App Permissions Matter: What You Really Need to Know Before Tapping “Allow””
In 2025, having a great app isn’t enough — you need smart user acquisition strategies that actually bring people in, keep them engaged, and help you grow sustainably. With rising ad costs, changing user behavior, and more apps than ever competing for attention, your user acquisition strategies need to be as innovative as your product. … Continue reading “The Most Effective User Acquisition Strategies in 2025”
First Impressions Matter: Why the App Welcome Journey Deserves Your Attention When users download your app, the first 30 seconds can make or break everything. This is where the app welcome journey steps in—and it’s one of the most underrated (but powerful!) ways to boost retention, engagement, and brand love. Your app welcome journey sets … Continue reading “Why Your App Welcome Journey Can Make or Break User Retention”
Mobile App Building Technologies have come a long way—and 2025 is all about speed, scalability, and smarts. If you’re thinking about building an app, the technology you choose can make or break your product. And with new innovations surfacing every few months, staying updated is more important than ever. So, what Mobile App Building Technologies … Continue reading “The BEST Mobile App Building Technologies in 2025”
First Impressions Matter: Why the App Welcome Journey Deserves Your Attention When users download your app, the first 30 seconds can make or break everything. This is where the app welcome journey steps in—and it’s one of the most underrated (but powerful!) ways to boost retention, engagement, and brand love. Your app welcome journey sets … Continue reading “Why Your App Welcome Journey Can Make or Break User Retention”
For any appreneur, user engagement is the golden metric that can make or break the app’s success. Simply getting users to download an app is no longer enough; keeping them actively engaged and returning consistently is the real challenge. So, what can you do to drive user engagement effectively? Let’s dive into practical strategies to boost … Continue reading “Boost User Engagement: Top Tips to Create Loyal, Returning Users”
The holiday season is a time of joy, celebration, and giving—and the perfect opportunity to bring a little festive cheer to your app. Styling your app for Christmas can do wonders for user engagement, bringing fresh excitement and drawing users in with a festive twist. Whether it’s adding a few holiday elements or going all-out … Continue reading “How to Style Your App for Christmas and Boost User Engagement”
Halloween isn’t just a holiday—it’s an opportunity to get creative and engage users with a Halloween-themed app that makes the most of the spooky season! Whether you’re building a new app or adding a spooky twist to an existing one, Halloween offers the perfect chance to captivate your audience with themed features, designs, and experiences. … Continue reading “How to Create a Halloween-Themed App That Captivates Users”
When it comes to app design, distinguishing between merely functional and truly exceptional is crucial. Good app design is not just about aesthetics; it’s a harmonious blend of usability, functionality, and innovation. Understanding the signs of good app design can help you appreciate the subtleties that make an app not just usable but genuinely enjoyable. … Continue reading “Recognizing Excellence: Signs of Good App Design”
The UX/UI for F&B apps has undergone a significant transformation over the years, evolving from simple ordering pages to fully immersive gastronomic experiences. Let’s delve into the evolution of user interface and user experience design in the food delivery sector, highlighting key developments that have significantly enhanced how we interact with these apps. From Basic … Continue reading “The Evolution of UX/UI for F&B Apps”
A good app design is crucial for your app’s success. From enhancing user experience to boosting functionality, the impact of thoughtful design can be seen in every successful app. In this blog, we’ll explore some standout examples of good and bad app design, alongside emerging trends that are shaping the industry. Effective app design … Continue reading “Navigating App Design: Trends and Examples That Make or Break Apps”
Diving into the world of app development, it’s clear that the landscape is always shifting, with new UI trends emerging that captivate users and set the bar higher for what apps can achieve. Drawing inspiration from sources like Perpet.io and Mobindustry.net, we’ve pinpointed some of the most engaging UI trends that are shaping the future … Continue reading “Embracing the Latest UI Trends for an Enhanced User Experience”
Every app founder dreams of going viral — but figuring out how to reach your first million users takes more than just luck. It takes strategy, consistency, and a product people truly want. At MessApps, we’ve worked with countless startups, including Vola Finance, and we know what it takes to scale a product from launch … Continue reading “How to Reach Your First Million Users — Real Strategies That Work”
First Impressions Matter: Why the App Welcome Journey Deserves Your Attention When users download your app, the first 30 seconds can make or break everything. This is where the app welcome journey steps in—and it’s one of the most underrated (but powerful!) ways to boost retention, engagement, and brand love. Your app welcome journey sets … Continue reading “Why Your App Welcome Journey Can Make or Break User Retention”
Securing funding for an app can feel like an uphill battle, but understanding what app investors are looking for can make all the difference. Whether you’re pitching to angel investors, venture capitalists, or accelerator programs, the key to attracting funding isn’t just about having a great idea—it’s about execution, traction, and scalability. So, what exactly … Continue reading “What App Investors Are Looking For: How to Secure Funding for Your App”
Every hit app has one thing in common—app features that keep users hooked. Whether it’s a groundbreaking design, a seamless user experience, or a feature so useful that people can’t imagine life without it, these elements are what turn good apps into viral sensations. Let’s dive into some legendary app features that set these apps … Continue reading “Game-Changing App Features Users Can’t Live Without”
The process of developing a mobile app is often accompanied by excitement and optimism, but there are hidden costs of app development that many founders overlook. Beyond the upfront development expenses, long-term costs such as app maintenance, marketing, and scaling can quickly add up. In this article, we’ll uncover the hidden costs of app development and … Continue reading “The Hidden Costs of App Development Every Founder Should Know”
Mobile app development is an ever-evolving field that comes with its unique set of challenges. As we delve deeper into the world of mobile applications, understanding these hurdles becomes crucial for developers aiming to create successful, user-friendly apps. Here, we explore the Top 5 Challenges in Mobile App Development, offering insights and solutions to navigate … Continue reading “Top 5 Challenges in Mobile App Development: Navigating the Hurdles”
In the constantly changing world of mobile applications, one of the most noticeable trends is the growth of voice-activated technology. As more users start using voice commands for their everyday digital tasks, the area of voice-activated apps is growing quickly, bringing a new level of convenience and accessibility. Though for developers and entrepreneurs this expanding … Continue reading “The Rise of Voice-Activated Apps: Challenges and Opportunities”
Creating an MVP (Minimum Viable Product) is vital for young startups, especially in the tech world. It is cost-effective, time-saving, and provides valuable insights into the market’s response to the product. Let’s dive into each of the MVP-building benefits: Cost-Effective Development: For startups, budget constraints are a common challenge. Developing a full-featured app … Continue reading “Is building MVP app a must for startups?”
Here at one of the top NYC app development companies, we’re always keen to help savvy and innovative businesses find new solutions through our effective, efficient, and creative custom apps. That’s why, when we were contacted by Ground Central Coffee – a modern and increasingly popular chain of coffee shops – we knew we had … Continue reading “How We Helped Ground Central Coffee Double Their Revenue”
Technology is penetrating every part of our everyday life, including healthcare, and many medicine-connected apps are being used by both patients and doctors. Whilst we, as users, might think of traditional pre-installed apps like “Health” or “Activity”, there is a category of apps that do not only count your steps but also make a real … Continue reading “Mobile Apps That Can Save Your Life”
You must have heard of Uber Uber is an app that allows you to order a cab to ride from one place to another in minutes. Uber’s business model is a bit different than a taxi service’s though. The main idea of Uber, as a business, is about the facilitation of peer-to-peer transactions between service … Continue reading “Business Uberization — A Full How-To Guide”
Messapps team has won numerous prizes and awards for app & web design in the last couple of years. We decided to boast a bit about our successes – we believe it is allowed, when your work gets published on TechCrunch, Mashable and other major media. Let us start with Reefill – an app that … Continue reading “Recent Media Mentions For Apps Built By Messapps”