An average iOS phone is said to have 48 apps downloaded in the United States. This means marketing for your app doesn’t end at the download. Keep your users coming back by keeping your app relevant and up to date with trending themes, features and other attractive app elements. Understand your consumer audience and look … Continue reading “How to Keep Your App Relevant”
The new app SOMEBODY by Miranda July has caught the attention of the technology, art, and fashion world. Just in the past few weeks, the app has been discussed in articles by the New Museum website, the BBC, and W magazine. The app is a social media app that provides a chat service. The general … Continue reading “An Emerging Alternative Category of Apps”
In our last post we discussed the pros and cons of free and paid apps. Today, we want to discuss freemium apps. Freemium apps are free apps featuring in-app purchases, allowing great potential for app monetization. Because ads generate most of their profit by being clicked on, they are not a dependable option for app … Continue reading “Freemium Magic in App Monetization”
One of the most frequent questions we get is regarding one of the most important decisions an app owner must make – how to make money with your app. In this first post of our “App Monetization” series we will discuss the first decision you will have to make: Should I make my app free … Continue reading “Free vs Paid Apps”