An app’s development cycle can be broken down into these five distinct steps 1. The idea When forming your next big app idea, remember that you are selling a product via a highly saturated market. Statistically speaking, it’s highly unlikely that one, if not multiple app developers have yet to ponder or even publish an app that’s similar to your … Continue reading “App Development Cycle: A Complete Overview”
App Indexing is Google’s answer to the conundrums facing all appreneurs: declining user retention, engagement, and overall loyalty rates. The buzz surrounding App Indexing lately is, in our opinion, warranted. Essentially, Google’s refined search engine will also include a thumbnail alongside all appropriate results that, when opened, will redirect the browsing user to a pre-designated screen on … Continue reading “App Indexing: The Latest & Greatest in Marketing”
Wise developers seldom neglect to test their app’s quality both before and after launch day. Here’s what you’ll need to know. For Android In 2013, Google announced both open and closed beta support for all apps via Google’s Developer Console services. If you’re testing an app to discern the stress levels that your servers can … Continue reading “Mobile App Beta Testing: Breaking Down the Basics”
Launch Day Can Be Difficult To Prepare For. An app’s most critical time of growth starts on its launch date and continues up until the next three days that proceed it. The initial quantity and velocity of an app’s download count will dictate how highly it’ll rank on both the App Store and the Play Store: “Keywords and your app … Continue reading “App Launch Checklist”
Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should … Continue reading “The Top 5 Greatest Mistakes in App Marketing”
Adopting a “me against the world” attitude is a trap that many appreneurs fall into. If you’re serious about your app’s growth, then you need to switch from a mindset of a coding hobbyist into that of a business owner. “It is so easy, especially for developers who can do everything by themselves, to just keep … Continue reading “Should I Develop My App Alone or With a Team?”
Despite their impressive pace, for the past two decades, the expansion rate of both the Google Play Store and the Apple App Store has yet to show any indications of slowing down. The app market’s evolution seems justified, given the increase in demand for smartphone technology worldwide. As of now, 79% of mobile phone users own a smartphone, and … Continue reading “The App Store: A Comprehensive Analysis”
Successful app optimization is why app analytics is such a profitable investment. App analytics is a method or approach to marketing that, when utilized effectively, helps developers uncover their users’s preferences. Analytics serves best when it’s utilized not only to improve an app’s marketing, but also its overall experience. With the information gathered from app analytics, developers can essentially … Continue reading “App Analytics – What can you find out about your users?”
An app’s performance on the market is contingent on both its reputation and its discoverability. Are your marketing techniques up-to-date? “Reliance on what worked in the past is no longer sufficient” — Felicity Menzies, Principal at Culture Plus Consulting. The information collected below is a gathering of the most recent observations we’ve made about the app world: … Continue reading “11 of The Most Frequently Asked App Marketing Questions”
We are excited to announce a partnership with one of the best universities in the world – New York University! From February to May 2016 we will hold a semester-long competition to find the best app idea of 2016. As part of the contest our team will hold several workshops in NYU during which we … Continue reading “New York University Partnership”
One of the great things about putting your apps on the Android store is that it is relatively quick, cheap, and easy. Plus, it gives you access to the users of the world’s most popular smartphone development platform! So how do you make a developer account to upload your app? Visit the Google Play developer’s … Continue reading “Google Developer Account Guide”
So you have an idea for an app Maybe you finally found a solution to a widespread problem. Maybe you were inspired by something you saw on the street, or at work. Maybe you just had a moment of creativity in the shower. No matter what your idea is and how good it sounds in … Continue reading “Putting your Idea on Paper”