Adopting a “me against the world” attitude is a trap that many appreneurs fall into. If you’re serious about your app’s growth, then you need to switch from a mindset of a coding hobbyist into that of a business owner. “It is so easy, especially for developers who can do everything by themselves, to just keep … Continue reading “Should I Develop My App Alone or With a Team?”
Despite their impressive pace, for the past two decades, the expansion rate of both the Google Play Store and the Apple App Store has yet to show any indications of slowing down. The app market’s evolution seems justified, given the increase in demand for smartphone technology worldwide. As of now, 79% of mobile phone users own a smartphone, and … Continue reading “The App Store: A Comprehensive Analysis”
Successful app optimization is why app analytics is such a profitable investment. App analytics is a method or approach to marketing that, when utilized effectively, helps developers uncover their users’s preferences. Analytics serves best when it’s utilized not only to improve an app’s marketing, but also its overall experience. With the information gathered from app analytics, developers can essentially … Continue reading “App Analytics – What can you find out about your users?”
An app’s performance on the market is contingent on both its reputation and its discoverability. Are your marketing techniques up-to-date? “Reliance on what worked in the past is no longer sufficient” — Felicity Menzies, Principal at Culture Plus Consulting. The information collected below is a gathering of the most recent observations we’ve made about the app world: … Continue reading “11 of The Most Frequently Asked App Marketing Questions”
We are excited to announce a partnership with one of the best universities in the world – New York University! From February to May 2016 we will hold a semester-long competition to find the best app idea of 2016. As part of the contest our team will hold several workshops in NYU during which we … Continue reading “New York University Partnership”
One of the great things about putting your apps on the Android store is that it is relatively quick, cheap, and easy. Plus, it gives you access to the users of the world’s most popular smartphone development platform! So how do you make a developer account to upload your app? Visit the Google Play developer’s … Continue reading “Google Developer Account Guide”
So you have an idea for an app Maybe you finally found a solution to a widespread problem. Maybe you were inspired by something you saw on the street, or at work. Maybe you just had a moment of creativity in the shower. No matter what your idea is and how good it sounds in … Continue reading “Putting your Idea on Paper”
You’ve come up with the most brilliant, original idea for an app, and you’ve decided on your target market – now it’s time to start designing, right? Wrong. Before moving on, you need to do a little more research. This time, it’s research into your competition. In order to create a successful app, you need … Continue reading “How to Research your Competitors”
Whether you’re just beginning to market your app, or you simply want a refresher on app store optimization and app development, online resources can sometimes be the best way to get publicity information and advice. Here’s a comprehensive list of the best app marketing resources on the web. Stefan Bielau’s blog on app store optimization … Continue reading “9 Best Resources to Learn More about App Marketing”
In Putting Your Idea on Paper we talked about refining and explicating your idea. Now that you have a better idea of your app, its strengths, and its features, it is time to think about your target market. This is important to do before you finish honing your idea, because your conclusions about who you … Continue reading “Identifying Your Target Market”
Social media may be ubiquitous – making it essential for you to have an account dedicated to your app – but that doesn’t mean that it’s enough to sign up for Facebook and expect followers to come flocking towards the App Store. There is an art and a science to social media strategy to direct … Continue reading “7 Experts to Follow to Help You Make the Most of Social Media”
Social media plays a big part in generating pre-launch publicity. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here. … Continue reading “Managing Social Media Before You Launch Your App”