Can you properly determine if your App Store Optimization is working? Analyzing data and updating your strategy based on performance is key to long-term growth. But with a multitude of metrics available, it may be difficult to determine which ones are key to look at and why. With that in mind, here are some of … Continue reading “App Store Optimization: Top Key Metrics to Monitor”
Some years ago the only way of internet marketing methods including search engine marketing and some more direct advertising systems. Social networks brought another way to maintain relations between companies and their clients. Today social media marketing is a necessity for any budding business. Many famous brands brainstorm variants of posts, designing photos and videos … Continue reading “SMM In Apps Promotion”
So you rounded up a crew of first-class app developers and some fortune 500 company commissions you to build an app that will change the game but you don’t exactly know how to go about building it? Well, you’ve come to the right place. And even if your case is more low-key the same practices … Continue reading “App Development Methodologies: Agile vs. Waterfall”
One of the most difficult things to tackle effectively is taking a client’s dream and producing an application that’s tried and true to their vision. Especially when the project’s requirements are complex, finding a good mode for translating functionality becomes progressively harder. And that’s when the concept of ‘user stories’ fly in to save the … Continue reading “How to Create Great User Stories”
With around 3.8 million apps being available to Android users and upwards of 2 million on the Apple App Store according to a most recent statistic, you don’t want your app getting lost in this Amazonian-sized jungle without a map. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of … Continue reading “Researching the Target Market and Competition”
When you create an app, think about all the details. If you want your app to assist, bring money, and work for your audience, you need to intensely nurture it at the idea stage. Tip 1: Create a trial version Create a trial version with in-app purchases or an option to subscribe to a premium … Continue reading “4 Tips to Engage Your App Users”
Each platform has its own personality. It’s always best to design elements that are cohesive to the platform’s personality as this will make your app feel right at home. It makes the app easier to learn from your customers as they will be familiar with the flow from using other apps. Like every piece of … Continue reading “Overview Of iOS Design Guidelines”
Working on over hundreds of apps User Lifetime Value (LTV) is the measure of a user’s worth over a period of time. It helps determine the quality of your users. Even if a user doesn’t prove his value to the company directly by spending money on in-app purchases, they could still be of high-value if … Continue reading “User Lifetime Value”
Half of the potential users will decide whether they’ll install your app or not within the first 5 seconds of looking at your app’s page. Today, it takes more than a few screenshots in the App Store to attract users. You can’t forget about the ability to post a short video, one that effectively portrays … Continue reading “5 Tips For Creating a Successful App Video Preview”
App’s define 21st-century mobile usage. There are literally millions of apps on the Apple/Android app store, but how many apps become a staple in a user’s mobile experience? It turns out that 25% of apps are used only once before being disposed of. Loyalty is a dream for many app developers, and in our “hot … Continue reading “Full Guide To Mobile App Engagement”
Despite how essential analytics is to tracking an app’s success, the App Analytics service being offered for free by Apple is too often neglected by the majority of aspiring apprenuers. NOTE: To access App Analytics, you’ll need entry to an Apple Developer Account with a Published app; learn how to upgrade your Apple ID into a Developer Account. With … Continue reading “How to Make the Most Out of iOS App Analytics”
The digital era and mobile technology already overtake the world. Many people are now found on their mobile devices. These people are doing random and numerous activities on their mobile gadgets like surfing the internet, connecting with friends through social media, playing games, or interacting with any mobile app. With the influx of users worldwide, … Continue reading “10 Ways to Build a Secure Mobile App”