After you figure out what you want your app to do and who you want it to be for, the next step is getting a rough idea of how it will look and work. For this, you make a mockup, a black and white outline for all of the screens in your app, with all … Continue reading “Top 5 Mistakes in Making a Mockup”
Mobile apps and mobile websites both benefit the modern marketer. In previous years, however, experts have debated the impact of selecting one over another. Marketing strategies take time to fully form, and not every business impacts customers through multiple channels. Since 2014, mobile apps have dominated the industry. That said, they aren’t exactly superior to … Continue reading “Mobile App or a Mobile Website?”
Recently, we were named as a Top New York App Developer by Clutch, a research firm with the most expansive research coverage on mobile app development agencies. Over twenty-five app development agencies were included in Clutch’s research with our team topping the chart! Clutch analyzed our previous work, client base, and overall ability to deliver … Continue reading “Messapps Named a Top NYC App Development Company”
One of the most difficult things to tackle effectively is taking a client’s dream and producing an application that’s tried and true to their vision. Especially when the project’s requirements are complex, finding a good mode for translating functionality becomes progressively harder. And that’s when the concept of ‘user stories’ fly in to save the … Continue reading “How to Create Great User Stories”
With around 3.8 million apps being available to Android users and upwards of 2 million on the Apple App Store according to a most recent statistic, you don’t want your app getting lost in this Amazonian-sized jungle without a map. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of … Continue reading “Researching the Target Market and Competition”
Working on over hundreds of apps User Lifetime Value (LTV) is the measure of a user’s worth over a period of time. It helps determine the quality of your users. Even if a user doesn’t prove his value to the company directly by spending money on in-app purchases, they could still be of high-value if … Continue reading “User Lifetime Value”
App’s define 21st-century mobile usage. There are literally millions of apps on the Apple/Android app store, but how many apps become a staple in a user’s mobile experience? It turns out that 25% of apps are used only once before being disposed of. Loyalty is a dream for many app developers, and in our “hot … Continue reading “Full Guide To Mobile App Engagement”
Despite how essential analytics is to tracking an app’s success, the App Analytics service being offered for free by Apple is too often neglected by the majority of aspiring apprenuers. NOTE: To access App Analytics, you’ll need entry to an Apple Developer Account with a Published app; learn how to upgrade your Apple ID into a Developer Account. With … Continue reading “How to Make the Most Out of iOS App Analytics”
Many appreneur success stories have risen from focusing on one platform at the starting gate. Most startups typically jump the gun when they want to make some noise and usually go iOS first, Android second. However, certain circumstances may make it wiser to develop for Android first, or in some cases both platforms at the … Continue reading “Should you develop for both iOS & Android now or focus on one platform?”
Our app development process consists of four main stages: Project architecture. We do initial business analytics and create the architecture of the future product. Wireframes. We create black & white mockups of your screens that will show the flow of the app and its main functions. Design & Prototyping. We create a design style, apply … Continue reading “App Development Process”
You may think that there is an app for every single thing today. And that is nearly true, just as it is true that 80% of the time we spend on our smartphones remains for the apps, while the remaining 20% goes for the browser. Users downloaded nearly 200 thousand apps in 2017, and this … Continue reading “What Makes a Great App?”
Is your business struggling getting things done? It may be due to a lack of automation. You are too busy to handle numerous issues connected with accounting, communication, planning, employee management. And you, as the business owner, you’ve got your personal life too, don’t you? That is why, in 2019, it is tremendously hard to … Continue reading “10 Apps To Improve Your Business”