Need help brainstorming new features for your app? Regardless of its category, statistics support that your app should grow faster if you implement one or more of these features listed in this article. Regardless of the category, your app will grow faster if it has implemented one or more of the features listed below. 1. Get Social A … Continue reading “4 Features for a Successful Mobile App”
App Indexing is Google’s answer to the conundrums facing all appreneurs: declining user retention, engagement, and overall loyalty rates. The buzz surrounding App Indexing lately is, in our opinion, warranted. Essentially, Google’s refined search engine will also include a thumbnail alongside all appropriate results that, when opened, will redirect the browsing user to a pre-designated screen on … Continue reading “App Indexing: The Latest & Greatest in Marketing”
Launch Day Can Be Difficult To Prepare For. An app’s most critical time of growth starts on its launch date and continues up until the next three days that proceed it. The initial quantity and velocity of an app’s download count will dictate how highly it’ll rank on both the App Store and the Play Store: “Keywords and your app … Continue reading “App Launch Checklist”
Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should … Continue reading “The Top 5 Greatest Mistakes in App Marketing”
Successful app optimization is why app analytics is such a profitable investment. App analytics is a method or approach to marketing that, when utilized effectively, helps developers uncover their users’s preferences. Analytics serves best when it’s utilized not only to improve an app’s marketing, but also its overall experience. With the information gathered from app analytics, developers can essentially … Continue reading “App Analytics – What can you find out about your users?”
An app’s performance on the market is contingent on both its reputation and its discoverability. Are your marketing techniques up-to-date? “Reliance on what worked in the past is no longer sufficient” — Felicity Menzies, Principal at Culture Plus Consulting. The information collected below is a gathering of the most recent observations we’ve made about the app world: … Continue reading “11 of The Most Frequently Asked App Marketing Questions”
Whether you’re just beginning to market your app, or you simply want a refresher on app store optimization and app development, online resources can sometimes be the best way to get publicity information and advice. Here’s a comprehensive list of the best app marketing resources on the web. Stefan Bielau’s blog on app store optimization … Continue reading “9 Best Resources to Learn More about App Marketing”
In Putting Your Idea on Paper we talked about refining and explicating your idea. Now that you have a better idea of your app, its strengths, and its features, it is time to think about your target market. This is important to do before you finish honing your idea, because your conclusions about who you … Continue reading “Identifying Your Target Market”
Social media may be ubiquitous – making it essential for you to have an account dedicated to your app – but that doesn’t mean that it’s enough to sign up for Facebook and expect followers to come flocking towards the App Store. There is an art and a science to social media strategy to direct … Continue reading “7 Experts to Follow to Help You Make the Most of Social Media”
Social media plays a big part in generating pre-launch publicity. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here. … Continue reading “Managing Social Media Before You Launch Your App”
Social media is running unrestrained through the streets of the 21st century, and as a creator of an app, you need to harness it and take control. With seemingly everyone you meet a part of some form of social media, it is an important marketing strategy for your app to be a part of social … Continue reading “Using Social Media For Your App”
What are app analytics and why should I care? App analytics is similar to web analytics in that both analyze the behavior of visitors or users to then improve marketing, traction and conversion. App analytics provide in depth data on a user’s location and traffic habits, including their ‘session’ times, duration of visit, screens visited, … Continue reading “App Analytics – The Important Stuff”