Identifying Your Target Market

Dominick Wojtas

In Putting Your Idea on Paper we talked about refining and explicating your idea. Now that you have a better idea of your app, its strengths, and its features, it is time to think about your target market. This is important to do before you finish honing your idea, because your conclusions about who you target might affect the way you develop the app and have implications for the features you include or exclude in it.