You’ve come up with the most brilliant, original idea for an app, and you’ve decided on your target market – now it’s time to start designing, right? Wrong. Before moving on, you need to do a little more research. This time, it’s research into your competition. In order to create a successful app, you need … Continue reading “How to Research your Competitors”
Whether you’re just beginning to market your app, or you simply want a refresher on app store optimization and app development, online resources can sometimes be the best way to get publicity information and advice. Here’s a comprehensive list of the best app marketing resources on the web. Stefan Bielau’s blog on app store optimization … Continue reading “9 Best Resources to Learn More about App Marketing”
In Putting Your Idea on Paper we talked about refining and explicating your idea. Now that you have a better idea of your app, its strengths, and its features, it is time to think about your target market. This is important to do before you finish honing your idea, because your conclusions about who you … Continue reading “Identifying Your Target Market”
Social media may be ubiquitous – making it essential for you to have an account dedicated to your app – but that doesn’t mean that it’s enough to sign up for Facebook and expect followers to come flocking towards the App Store. There is an art and a science to social media strategy to direct … Continue reading “7 Experts to Follow to Help You Make the Most of Social Media”
Social media plays a big part in generating pre-launch publicity. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here. … Continue reading “Managing Social Media Before You Launch Your App”
When it comes to new ideas, apps are no different: you need advice from others. This step is immensely important in ensuring you have a good idea. Once you have a firm grasp on your concept, it’s time to get opinions from others. It’s important to do this for several reasons. First, you need to … Continue reading “Getting Opinions About Your App Idea”
Social media is running unrestrained through the streets of the 21st century, and as a creator of an app, you need to harness it and take control. With seemingly everyone you meet a part of some form of social media, it is an important marketing strategy for your app to be a part of social … Continue reading “Using Social Media For Your App”
What are app analytics and why should I care? App analytics is similar to web analytics in that both analyze the behavior of visitors or users to then improve marketing, traction and conversion. App analytics provide in depth data on a user’s location and traffic habits, including their ‘session’ times, duration of visit, screens visited, … Continue reading “App Analytics – The Important Stuff”
Neilson is a global information measurement company that analyzes the markets for television, media, online intelligence and mobile media. They have a presence in one hundred countries with headquarters in New York. Neilson themselves have released an app approximately in the last year which lists the top ten products or services in particular categories. Through … Continue reading “App Trends Analyzed By Neilson”
You got their attention, you got them to download your app, how do you keep them coming back? App user retention is vital for the health of your app business. You want users to be satisfied with their experience enough to keep using the app so your app can prove to be effective in its … Continue reading “4 Strategies to Increase App User Retention”
Many academics and economists are pronouncing the current and upcoming generation to be the Mobile Generation Y. Although we already know the importance of mobile applications, Messapps this week has looked into just how mobile focused our generation and future generations are projected to become. The importance of keeping up with trends and staying accessible … Continue reading “The Mobile Generation”
As many entrepreneurs will tell you, great ideas do not fall out of the sky and into your lap. An intimidating start to the app developing process is coming up with the actual idea. If pressure to make it ‘great’ from its conception is removed, then it allows for a wider velocity of ideas to … Continue reading ““An idea of a life time comes once a month””