When marketing an app, user feedback can be both a source of great pride and one of great frustration. In today’s world, every user of your app will feel compelled to tell their friends (and everyone else) exactly what they think of it. Analyzing this feedback is an important part of any marketing strategy. Tech … Continue reading “How to Analyze User Feedback”
When launching a new app, it is likely that you will pay attention to one metric above all others: the number of downloads you generate. Generating downloads is about far more than simply building a killer app. If no-one knows that your app is out there, or if they can’t find it easily, you are … Continue reading “5 Marketing Tactics to Generate App Downloads”
We’ll be providing you with a number of stages to tick off as you go, and we’ve seen client after client reach considerable success by following this process, and ensuring all the tasks on this list have been thoroughly carried out. Over the years, we’ve made a number of custom apps and smartphone applications for … Continue reading “How To Turn Your Dream Into Business”
Picture this: you and your team have just developed a great app. You’ve completed the necessary testing, and you’ve fixed every issue with the app. The hard part is over, and your app is finally ready for launch. All that’s left is for you to send out a product launch email to announce your new … Continue reading “4 Email Marketing Strategies for Your App Launch”
The world of finance is, by its very nature, a fast moving and quickly evolving one. It wasn’t so long ago that banks and financial companies were utterly opaque and altogether rather mysterious organizations; they involved booming, marble-floored buildings, where quietly serious people sat behind grated windows, filling in papers and arranging cash transactions with … Continue reading “How Apps are Improving the Finance Industry”
Walk down any street. Sit on any metro. Step into any cafe, bar, museum, supermarket, or park. What will you see? Dozens of people engaged with their mobile devices, catching up with the latest news, chatting with their friends, answering emails, or checking out what’s going on with their favorite brands. We are living in … Continue reading “Why An App Must Be Part of Your Brand”
According to the Pearson Student Mobile Device Survey, 78% of elementary school students claim that they “regularly” use a tablet. With the younger students, tablets seem to be the device of choice but the favor shifts as you go upgrade levels. With decreased tablet use comes increased smartphone use at 82% of high school students … Continue reading “Education is Now Mobile”
Do you want to know if there’s any interest in your app or app idea? Not sure how big the market for your app is? Does your app offer the functionalities people really need? These are often pain points for those who develop and market mobile apps. They are often guilty of developing and designing … Continue reading “Research: If There Is An Audience For Your App?”
Hello, appreneurs! 2018 was full of amazing events, apps and awards! We’ve worked on new technologies, improved our knowledge of AR and machine learning and have even started to work with charities. And all of that is because of YOU! Our amazing clients and people with an app idea who dare to challenge the world … Continue reading “Our 2018 summary”
In the early 1900’s a “brand” was simply a logo attached to your business. At the turn of the millennium, a brand become a more abstract concept: it became an idea, packed with feelings people could relate to your company. Branding was now associated with stories, experiences, and memories that evoked a breadth of emotions. … Continue reading “How to Build a Great Digital Brand”
There’s no doubt whatsoever in our minds that apps have already changed pretty much every aspect of modern life. In workplaces all over the world, apps are used to increase efficiency, speed up communications between co-workers, and reach out to customers and target audiences. In our social lives, we chat with friends via online mobile … Continue reading “How Apps are Changing Healthcare”
Life is, unfortunately, full of problems. From the smallest annoyances to the most monumental time-wasting experiences, and from drops inefficiency to regular hiccups that slow down our day, there is no shortage of problems, issues, and complications that need to be fixed. Thankfully, the world is also full of innovative, forward-thinking, and savvy app developers, … Continue reading “How To Solve Problems With Innovative Apps”