Need help brainstorming new features for your app? Regardless of its category, statistics support that your app should grow faster if you implement one or more of these features listed in this article. Regardless of the category, your app will grow faster if it has implemented one or more of the features listed below. 1. Get Social A … Continue reading “4 Features for a Successful Mobile App”
The obscurity behind the term “business model” oftentimes causes uncertainty and confusion. For our purposes, let’s think of it as a birds-eye view of how your business will operate. The complexities which constitute the modern business model typically won’t apply to the relatively simpler institution of appreneurship. In the app world, everything is done electronically and over the internet. So business … Continue reading “The Mobile App Business Model Made Simple”
As competition flares across the App Store, techniques in advertising are becoming progressively more sophisticated. It’s the appreneur’s job to stay afloat in the market by acquainting themselves with the latest and greatest strategies in e-marketing. There’s an app for everything nowadays – those that are easy to discover, however, are more likely to generate the most downloads. These … Continue reading “5 Appreneur Books That Will Guarantee Results”
An app’s development cycle can be broken down into these five distinct steps 1. The idea When forming your next big app idea, remember that you are selling a product via a highly saturated market. Statistically speaking, it’s highly unlikely that one, if not multiple app developers have yet to ponder or even publish an app that’s similar to your … Continue reading “App Development Cycle: A Complete Overview”
Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should … Continue reading “The Top 5 Greatest Mistakes in App Marketing”
Adopting a “me against the world” attitude is a trap that many appreneurs fall into. If you’re serious about your app’s growth, then you need to switch from a mindset of a coding hobbyist into that of a business owner. “It is so easy, especially for developers who can do everything by themselves, to just keep … Continue reading “Should I Develop My App Alone or With a Team?”
Despite their impressive pace, for the past two decades, the expansion rate of both the Google Play Store and the Apple App Store has yet to show any indications of slowing down. The app market’s evolution seems justified, given the increase in demand for smartphone technology worldwide. As of now, 79% of mobile phone users own a smartphone, and … Continue reading “The App Store: A Comprehensive Analysis”
Successful app optimization is why app analytics is such a profitable investment. App analytics is a method or approach to marketing that, when utilized effectively, helps developers uncover their users’s preferences. Analytics serves best when it’s utilized not only to improve an app’s marketing, but also its overall experience. With the information gathered from app analytics, developers can essentially … Continue reading “App Analytics – What can you find out about your users?”
We are excited to announce a partnership with one of the best universities in the world – New York University! From February to May 2016 we will hold a semester-long competition to find the best app idea of 2016. As part of the contest our team will hold several workshops in NYU during which we … Continue reading “New York University Partnership”
So you have an idea for an app Maybe you finally found a solution to a widespread problem. Maybe you were inspired by something you saw on the street, or at work. Maybe you just had a moment of creativity in the shower. No matter what your idea is and how good it sounds in … Continue reading “Putting your Idea on Paper”
You’ve come up with the most brilliant, original idea for an app, and you’ve decided on your target market – now it’s time to start designing, right? Wrong. Before moving on, you need to do a little more research. This time, it’s research into your competition. In order to create a successful app, you need … Continue reading “How to Research your Competitors”
When it comes to new ideas, apps are no different: you need advice from others. This step is immensely important in ensuring you have a good idea. Once you have a firm grasp on your concept, it’s time to get opinions from others. It’s important to do this for several reasons. First, you need to … Continue reading “Getting Opinions About Your App Idea”