An app’s development cycle can be broken down into these five distinct steps 1. The idea When forming your next big app idea, remember that you are selling a product via a highly saturated market. Statistically speaking, it’s highly unlikely that one, if not multiple app developers have yet to ponder or even publish an app that’s similar to your … Continue reading “App Development Cycle: A Complete Overview”
Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should … Continue reading “The Top 5 Greatest Mistakes in App Marketing”
Adopting a “me against the world” attitude is a trap that many appreneurs fall into. If you’re serious about your app’s growth, then you need to switch from a mindset of a coding hobbyist into that of a business owner. “It is so easy, especially for developers who can do everything by themselves, to just keep … Continue reading “Should I Develop My App Alone or With a Team?”
Despite their impressive pace, for the past two decades, the expansion rate of both the Google Play Store and the Apple App Store has yet to show any indications of slowing down. The app market’s evolution seems justified, given the increase in demand for smartphone technology worldwide. As of now, 79% of mobile phone users own a smartphone, and … Continue reading “The App Store: A Comprehensive Analysis”
Successful app optimization is why app analytics is such a profitable investment. App analytics is a method or approach to marketing that, when utilized effectively, helps developers uncover their users’s preferences. Analytics serves best when it’s utilized not only to improve an app’s marketing, but also its overall experience. With the information gathered from app analytics, developers can essentially … Continue reading “App Analytics – What can you find out about your users?”
We are excited to announce a partnership with one of the best universities in the world – New York University! From February to May 2016 we will hold a semester-long competition to find the best app idea of 2016. As part of the contest our team will hold several workshops in NYU during which we … Continue reading “New York University Partnership”
So you have an idea for an app Maybe you finally found a solution to a widespread problem. Maybe you were inspired by something you saw on the street, or at work. Maybe you just had a moment of creativity in the shower. No matter what your idea is and how good it sounds in … Continue reading “Putting your Idea on Paper”
You’ve come up with the most brilliant, original idea for an app, and you’ve decided on your target market – now it’s time to start designing, right? Wrong. Before moving on, you need to do a little more research. This time, it’s research into your competition. In order to create a successful app, you need … Continue reading “How to Research your Competitors”
When it comes to new ideas, apps are no different: you need advice from others. This step is immensely important in ensuring you have a good idea. Once you have a firm grasp on your concept, it’s time to get opinions from others. It’s important to do this for several reasons. First, you need to … Continue reading “Getting Opinions About Your App Idea”
Neilson is a global information measurement company that analyzes the markets for television, media, online intelligence and mobile media. They have a presence in one hundred countries with headquarters in New York. Neilson themselves have released an app approximately in the last year which lists the top ten products or services in particular categories. Through … Continue reading “App Trends Analyzed By Neilson”
You got their attention, you got them to download your app, how do you keep them coming back? App user retention is vital for the health of your app business. You want users to be satisfied with their experience enough to keep using the app so your app can prove to be effective in its … Continue reading “4 Strategies to Increase App User Retention”
Many academics and economists are pronouncing the current and upcoming generation to be the Mobile Generation Y. Although we already know the importance of mobile applications, Messapps this week has looked into just how mobile focused our generation and future generations are projected to become. The importance of keeping up with trends and staying accessible … Continue reading “The Mobile Generation”