6 Mobile App Categories On The Rise

mac screen open white tablet with app store gaming apps

At MessApps, when we get a client request to build an app, we think long-term – we do market research and share the latest app trends and app category dynamics with the client to make recommendations on how to leverage it to the client’s advantage. Smart, right? 🙂

Forward-thinking in the mobile apps business is vital. The competitive landscape is changing and understanding the trends in app categories can be your winning ticket. App business is not just about building a great app – it’s about building an amazing app in the right category.

Wanna know what those categories are? Dive into our analysis of the hyper-growth app categories that are predicted to continue growing in the next few years:


Food delivery and meal kit apps: 

The popularity of food delivery services has risen rapidly, especially with increasing demand for convenience and contactless services. This trend is expected to continue as people continue to rely on food delivery for its convenience and safety during the ongoing pandemic. Meal kit apps are also growing as they offer the convenience of cooking at home with pre-portioned ingredients and recipes.


Health and fitness apps: 

The health and fitness industry has seen a surge in the adoption of apps that help with at-home workouts, mental health, meditation, and nutrition tracking. With the increasing focus on personal health and wellness, along with the availability of various wearables and fitness gadgets, this category is expected to grow as people continue to prioritize their physical and mental well-being.


Video conferencing and remote work apps: 

The COVID-19 pandemic has accelerated the growth of video conferencing apps as businesses and individuals rely on them for communication and collaboration. Remote work apps, including project management and team collaboration tools, are also expected to continue growing as more organizations embrace flexible work arrangements even beyond the pandemic.


E-commerce and shopping apps: 

With the rise of online shopping, driven by convenience and safety concerns, e-commerce and shopping apps continue to experience significant growth. As more retailers adapt to the digital space, consumers are increasingly relying on apps for purchasing products, comparing prices, reading reviews, and accessing exclusive deals.


Education and e-learning apps: 

The shift towards remote learning and increased access to educational resources has led to the growth of education and e-learning apps. These apps offer various features such as online courses, personalized learning, virtual classrooms, and exam preparation. As technology continues to play a crucial role in education, this category is expected to thrive in the coming years.


Augmented Reality (AR) and Virtual Reality (VR) apps: 

AR and VR apps have gained popularity in gaming, entertainment, retail, and various other industries. As technology advances and more devices are capable of supporting AR and VR experiences, these apps are predicted to grow further. Immersive experiences, virtual meetings, and interactive shopping are some areas expected to drive growth in this category.

Whether you’re a developer or entrepreneur, being on top of these trends is important to gain a competitive edge and stay ahead in the tech world. Embrace the future, and use it to your advantage.

Get in touch with us to build your app in the winning category with the forward-looking award-winning team.