Some years ago the only way of internet marketing methods including search engine marketing and some more direct advertising systems. Social networks brought another way to maintain relations between companies and their clients. Today social media marketing is a necessity for any budding business.
Many famous brands brainstorm variants of posts, designing photos and videos for upcoming social network promotional campaigns. For example, Adidas, Nike, and Walmart actively “live” on social networks, with the goal to increase their media influence. It is almost necessary to do the same for your own application(s).
Let’s look at how we can promote iOS and Android applications in social networks.
Social media strategy
This is the first stage. If you do not know what you want to post on social media, get on it. Build a strategy for marketing on Facebook, Twitter, and other social platforms. It will help you to understand what you need to write and share. Such posts may be about new versions of your app, videos with the example of use and solving problems, useful hints, statistics, FAQ, announces, and so on.
Reviews and guest posts
Don’t forget, you can ask public page admins to post information about your app or review it. As an incentive, you can provide them with promo codes, that can be redeemed in your app.
Bloggers
Don’t be shy to ask bloggers to either produce or host an article pertaining to your app. Every niche, even the most narrow, has its own opinion leaders. Do your own research, find bloggers with free or affordable rates, and discuss your idea with them. If your project fits their style, their followers could end up being in your target audience!
Target advertising
Create a budget, have a message and choose the audience you want to reach out to. It’s not always easy to find your target audience and may take heavy research. But once you do, it’ll be way easier to convert these potential users to actual.
Free specials
As we know, people like to identify themselves with something novel. You can work off this notion. Think about promo collaboration with bloggers: you can make your app free on the weekends and ask bloggers to share this information in the form of a special for their subscribers. Don’t forget to show that you care about your customers.
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