So it happened. UX/UI designers shot themselves in the foot. Doing an amazing job in improving user experience and user journeys, they left no room for imperfection.
Today’s users expect smooth and pleasant interactions with digital platforms and products. Unnecessary steps in the user journey, bugs or broken links, and lack of attention to usability principles all lead to frustrated customers who are unlikely to buy something from your brand or come back to your product (unless they absolutely have to – shout out to most of the governmental web & app services who are immune to user requests ).
A good user experience will keep your users engaged, increase their loyalty & LTV, and contribute to the business’s bottom line, while a poor UX will do exactly the opposite – turn customers away and negatively impact your brand’s reputation and revenue.
UX can support business growth. Simple, straightforward interactions will make it easier and more enjoyable for your customers to navigate your business’s website or app and ultimately convert.
When customers are satisfied, they come back. Good UX can improve brand loyalty and increase customer retention, which translates into repeated purchases. A positive user experience often leads to organic referrals, increasing your brand’s reputation and organic growth.
A well-designed user interface with easily accessible information and a bug-free experience will leave no room for user dissatisfaction which means your customer support costs will go down.
User-friendly now also means mobile-friendly. UX design that’s optimized for mobiles will improve user engagement, decrease bounce rate, and grow mobile conversions.
Another important point is that your development time and costs go down when your product is built with the UX/UI design practices in mind. At Messapps we take user research, prototyping, and usability studies seriously. This helps us achieve a clear understanding with the clients and agree on expected outcomes, reducing iterations in development.
UI/UX design is crucial when building relationships with your users. The experience of interacting with your product or service will have a long-lasting impact on your brand perception, customer loyalty and satisfaction, and business growth.
Although measuring the ROI of UX design is not straightforward, the value it brings is easy to see. From reduced development time and costs to a better understanding of user needs, wants and pain points, good UI/UX design will help your business grow and strengthen customer relationships.