Apps grow businesses in ways most companies don’t expect. From skyrocketing engagement to boosting revenue, the right app can transform key metrics overnight. Let’s explore how—and see some average improvement stats to prove it.
1. Conversion & Revenue: Higher Than Web, Faster Than You Think
Users prefer the seamless in-app experience. Research shows apps convert at 3x higher rates than mobile web thanks to frictionless checkout, saved payments, and personalized prompts. Monthly CRM revenue increases by up to 138% after launching targeted campaigns in-app.
2. Session Depth & Stickiness: Keeping Users Coming Back
Daily Active Users (DAU) over Monthly Active Users (MAU) give us the “stickiness” ratio—how often users return. A healthy stickiness rate starts around 20%, meaning users visit multiple times per week.
3. Retention & Churn: Make Users Stay, Too
Day-1, Day-7, and Day-30 retention rates are leading predictors of long-term success. Apps that improve onboarding and personalization can see 15–25% higher retention, cutting churn significantly.
4. Average Order Value (AOV): Bigger Baskets, Bigger Growth
By leveraging personalized upsells and seamless checkout, apps can increase average order value by 15–40% compared to mobile web. That means more revenue per session—without more users.
5. ROI & Customer Lifetime Value (LTV): Apps Pay for Themselves
Even modest app improvements—lower acquisition cost, higher retention, and more purchases—can drive substantial ROI. Custom apps aligned with business goals often outperform off-the-shelf options over time.
Why It Works: Apps Grow Businesses Because They Deliver Value Every Step of the Way
| Metric | Average Improvement |
|---|---|
| Conversion Rate / Revenue | 3× higher conversions; +138% monthly CRM revenue |
| Average Order Value (AOV) | +15–40% compared to mobile web |
| Stickiness / Engagement | DAU/MAU stickiness ratio at ~20% |
| Retention / Churn | +15–25% retention with optimized UX |
Addressing onboarding, rewards systems, performance, and convenience creates value that keeps users not just downloading, but paying and engaging.
Want to make your app do more?
MessApps helps businesses turn ideas into apps that grow real results—from conversion to retention to ROI. Let’s build an app that works for you.
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