Episode 4: Apple, Facebook and Textual App Store Optimization

What is the most expensive company on earth?
Who wants to enter the dating world?
How to get more downloads?
Find out the answers in today’s episode of 5 minute week.

Vasily Malyshev


Good morning, fellow appreneurs! This is Vasily from Messapps. Today we have our Episode #4 and our concept of the day is Textual App Store Optimization.


But first, let’s discuss some interesting news from the last week.

  • Apple becomes the first company to have a net worth of 1 trillion dollars.
    • If you haven’t thought so before here is another proof that Apple is one of the most successful companies in the world. Over the past week, Apple became the first company to have a net worth of 1 trillion dollars.
    • Soon after the milestone was achieved, Apple’s CEO Tim Cook sent a letter to all employees thanking them for the hard work and switching the focus on the innovation and saying that money was never the goal.
    • Source: https://techcrunch.com/2018/08/02/apple-is-worth-over-1000000000000/
  • Facebook dating
    • Seems like Facebook wants to get the cut of the dating market.
    • Though Facebook has announced they won’t be creating a standalone dating app just yet they did announce that they will be adding a feature on Facebook that will allow you to search for other singles, match with them and chat to see if that’s your mr/ms perfect.
    • If Facebook will dive deeper into the dating world it would be interesting to see how Tinder and other dating apps will react and compete.
    • Source: https://techcrunch.com/2018/08/03/facebook-dating-feature/


The concept of the day is Textual App Store Optimization or ASO.

ASO can be divided into textual and visual. Today we will focus on textual optimization.

Textual includes the name, subtitle, keywords, and description.

Let’s start with keywords because that’s what all of the other parts come down to. And the main reason keywords are important is because more than 60% of downloads happen after someone searches for a certain keyword on the app store. Therefore, it is important to optimize your keywords to ensure your app ranks high for the main ones.

First of all, App Store keywords have a limit of 100 characters. That includes spaces. So when you’re writing your keywords just separate them with a comma but don’t use any spaces.

When choosing the right keywords focus on 3 things: relevancy, traffic, difficulty.

Relevancy determines whether or not the keyword you are using is relevant to your app. If you’ve created a ride-sharing app there is a good chance you won’t ever rank well for a keyword “dating” just because it won’t be considered relevant.

Traffic is all about how many eyes does a certain keyword gets. We suggest using the keyword planner from Google or an app-specific tool like Sensor Tower to determine whether this keyword is popular enough to bring you some decent traffic.

Finally, the difficulty will help you determine how hard would it be to compete for this keyword. How many other apps appear under this keyword? How many downloads they have? How good are their reviews? All of this questions will help you determine the difficulty level. You can also use SensorTower to get difficulty grade automatically.

Now that you’ve chosen your keywords it’s time to build on top of that. Now you can add more or increase the strength of the current ones.

That’s where your app name comes in. App name is one of the strongest keywords. So if your app name is “Uber ridesharing” as opposed to just “Uber” then you would either add “ridesharing” to your keyword list or will make it stronger if it’s already included.

The new subtitles text field can be used in exactly the same way.

Lastly, though the description will add the lowest weight to the strength of your keywords it is still suggested to add some keywords in it.


Thank you for listening to another episode of 5 Minute Week. As always, whatever you’re working on don’t just be good. Be the best.

See you next week.