Why Do Apps Fail On AppStore And Google Play?

Yaroslav Yasko
Startup illustration

Any kind of application your launch in 2019 is a launched business — just like a rocket, it is either gonna fly to the moon, or stay on Earth forever. Here in Messapps we decided to help you with the best ideas on how to avoid your app failing on AppStore or Google Play.
 
Startup illustration

As we said, any app you build is a startup. And, as a good startup, it must begin with a brilliant idea on solving your client’s problems. No problem = no downloads, huh? This could be avoided in case you research your target audience and market properly. Think of which platform would you target audience use, is that Android or iOS? Is there an existing app which duplicates your idea in major features? Does your business idea actually need an app? Maybe an AMP-website would be enough? So yes, research-research-research.

The second most often encountered reason for app to fail on the AppStore is the fact that startup team does not invest in marketing. If this application is new to the market (and yes, it is), you will obviously need to promote it within the clients. Think of marketing channels you will use, the budget you are ready to invest in promotion and where you are most likely to meet your targeted audience. Of course, this piece of advice is depending a lot on the previous one – research your clients!

After the business model, UX and app design are altogether the most important part of a mobile-based startup. If you get millions of downloads, but the app abandonment rate is high – you will never get a happy bunch of clients ready to pay you for your services. So yes, you’d better invest in UX and test it multiple times on different focus groups if you want to get a stable working app with thousands of happy clients.

One more thing…

While we are not Apple, and we don’t present an iPhone in this article – this would be a rather bad marketing action, huh – we must underline that you do need to update your app after you launch it on the market. Believe us, there will be bugs to be fixed even if you test it 2-3 months prior to the release, and you will also want to add new features which would adapt your business to growing and developing market.